Amazon’s Bait & Switch Listings

Shady merchants have been gaming the company’s reviews system for years.

My wife wants a can opener for Christmas, so I went on Amazon to find one. I typed “can opener” in the search box and sorted the list by the average customer review. My plan was to get the old-fashioned hand-crank kind. But the first page of results had a bunch of electric can openers with excellent reviews and reasonable prices. I briefly considered getting one. Then I started reading the reviews.

Amazon’s Bait & Switch Listings

Amazon Slips to 4th in Global Shopping App Rankings

Amazon ranked fourth in global shopping app downloads in 2021 – they were the number one most-downloaded app in 2020. Amazon is still first in the U.S. rankings, but Shopee, Shein, and Meesho leapfrogged it in global rankings. Shopee, first launched in Singapore in 2015, was the most downloaded shopping app globally in 2021. It serves consumers throughout Southeast and East Asia and several European and Latin American countries – for example, it was #1 in Poland and Brazil. It is fast expanding into more markets, like India. Shein, a fast-fashion marketplace, launched in China in 2008 under the name SheInside, beat Amazon, H&M, and practically everyone else to become the connector between China’s garment factories with Western Gen-Z customers. It was the second most-downloaded app. It sells in more than 200 countries, but not in China.

Amazon Slips to 4th in Global Shopping App Rankings

Update to Amazon US referral and FBA fees, starting January 18, 2022

As we all get ready for another big holiday season, we would like to thank you for once again putting your trust in Amazon to power your business this year. Despite the ongoing challenges everyone has faced with COVID, supply chain bottlenecks, and a very challenging labor market, sellers have continued to thrive. US-based sellers sold more than 3.8 billion products, or 7,400 products per minute, in Amazon stores alone—and we welcomed more than 200,000 new third-party sellers to our US store, up 45% over the previous year. All while the number of American sellers who surpassed $1 million in sales grew by nearly 15%.

Update to Amazon US referral and FBA fees, starting January 18, 2022 – US Announcements – Amazon Seller Forums