Amazon's Bait & Switch Listings

Shady merchants have been gaming the company’s reviews system for years.

My wife wants a can opener for Christmas, so I went on Amazon to find one. I typed “can opener” in the search box and sorted the list by the average customer review. My plan was to get the old-fashioned hand-crank kind. But the first page of results had a bunch of electric can openers with excellent reviews and reasonable prices. I briefly considered getting one. Then I started reading the reviews.

Amazon’s Bait & Switch Listings