Amazon Slips to 4th in Global Shopping App Rankings

Amazon ranked fourth in global shopping app downloads in 2021 – they were the number one most-downloaded app in 2020. Amazon is still first in the U.S. rankings, but Shopee, Shein, and Meesho leapfrogged it in global rankings. Shopee, first launched in Singapore in 2015, was the most downloaded shopping app globally in 2021. It serves consumers throughout Southeast and East Asia and several European and Latin American countries – for example, it was #1 in Poland and Brazil. It is fast expanding into more markets, like India. Shein, a fast-fashion marketplace, launched in China in 2008 under the name SheInside, beat Amazon, H&M, and practically everyone else to become the connector between China’s garment factories with Western Gen-Z customers. It was the second most-downloaded app. It sells in more than 200 countries, but not in China.

Amazon Slips to 4th in Global Shopping App Rankings